Data Visualization Tools for Business Applications by M. Anandhavalli Muniasamy, Arshi Naim, Anuj Kumar

In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization. Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more. Tableau offers various options, including a desktop application, server and online hosted versions, and a free public option. There are also different methods for importing data, such as CSV files, Google Analytics and AdWords data, and Salesforce data. D3.js is a JavaScript library used for manipulating data-driven documents. While some applications allow non-programmers to utilize the library, D3.js does require a certain level of familiarity with JavaScript.

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